¿Como gestionar las Redes Sociales de mi negocio?
Quiero iniciar una actividad en el mundo digital, ¿pero sé en realidad como gestionar las Redes Sociales de mi negocio correctamente para obtener resultados? Abundan en los últimos tiempos perfiles de empresas y estrategias de todo tipo. Y esto es necesario, ya que cada negocio presenta unas necesidades únicas que deberán cubrirse con diferentes fórmulas en cada uno de los casos.
A continuación os ofrecemos una pequeña guía para que vuestra travesía en las Redes Sociales no sea una odisea.
1. Estrategia
Antes de comenzar nuestra actividad en redes, debemos de tener claro que es lo que queremos conseguir con esta presencia. Habrá que fijar una meta a alcanzar y un periodo de tiempo para conseguirlo. Una vez tengamos esto claro, haremos un estudio de mercado e identificaremos a nuestros principales competidores en el mundo digital. Observaremos sus movimientos en redes e identificaremos sus puntos fuertes y débiles. Sera de vital importancia tener siempre controlada a nuestra competencia para observar las acciones que realizan en redes.
2. Planificación
Una vez tengamos una estrategia correctamente definida, será la hora de planificar nuestra actividad. Será importante contar con un calendario de publicaciones preestablecido. Aunque podamos generar publicaciones o historias de Instagram de consumo rápido y sin apenas planificación previa, tenemos que disponer de un calendario de acciones ordenado. De esta forma, podremos combinar publicaciones de un consumo instantáneo y otras de un carácter de mayor calidad.
3. Contenido
Este es uno de los principales puntos a prestar atención en para gestionar las Redes Sociales de mi negocio. Ya que hoy en día, lo primero que más llama la atención en redes no es un texto depurado y de calidad. Sino una fotografía de calidad y vistosa que nos haga detenernos en esa publicación, para posteriormente leer el contenido de esta. Es por esto, que uno de los puntos más importantes de la gestión de Redes Sociales, reside en disponer de un banco de imágenes de calidad para publicar en nuestro perfil. Si no nos vemos capaces de realizar este tipo de fotos, ya se por desconocimiento o falta de tiempo, siempre podréis contratar una sesión fotográfica en CK Comunicación.
4. Constancia
Alcanzar el éxito en Redes Sociales requiere de constancia y dedicación. Es la forma del siglo XXI de realizar una labor comercial de forma digital. De nada servirá tener una presencia en internet si no hacemos caso a los tres puntos anteriormente mencionados.
Dentro de este punto incluimos también el tiempo de respuesta para con el cliente. Debemos de procurar dar respuesta rápida a los comentarios o mensajes que recibamos en nuestras redes. Ya que de no hacerlo, daremos una imagen de desatención con la que no queremos que el cliente potencial nos identifique. En definitiva, debemos estar en consonancia con la imagen que queremos trasmitir de nuestro negocio.
5. Análisis
Finalmente y no menos importante, tenemos el estudio y análisis de los datos obtenidos en Redes Sociales. Instagram, Facebook, YouTube y otras plataformas, nos ofrecen la posibilidad de realizar un seguimiento de las visitas recibidas, nuevos seguidores, aceptación de nuestras publicaciones, información de nuestros seguidores, etc. Estos datos serán realmente valiosos para identificar la situación en la que se encuentra nuestro proyecto actualmente. Y de esta forma, poder corregir a tiempo aspectos negativos que podamos observar en la gestión de nuestras redes.
Un correcto estudio de estos datos nos facilitará el proceso de alcanzar las metas marcadas en el primer punto de este sumario. A final de cada mes, todos los clientes de CK Comunicación reciben un informe detallado con los principales indicadores de sus redes.
En resumidas cuentas, si hacemos caso y prestamos atención a estos cinco principales puntos que os hemos mostrado, tendremos muchas más posibilidades de hacer que nuestro negocio triunfe en las principales Redes Sociales. En caso de que no nos veamos capaces de realizar toda esta actividad, pero tengamos claro que la presencia en internet de nuestro negocio es algo innegociable, no dudéis en contactar con nosotros para recibir un presupuesto sin compromiso.
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